2026 Let’s Ride Challenge™
2026 Let’s Ride Challenge™ — Bigger. Bolder. Open to ALL.
After an incredible inaugural year in 2025, the foundation has been set — and 2026 is gearing up to be even bigger. Harley-Davidson Motor Company has rolled out exciting enhancements to expand and improve the Let’s Ride Challenge™ experience. And the biggest upgrade (in our opinion)?
The 2026 Let’s Ride Challenge™ is open to ALL riders.
No membership requirements. No brand restrictions. Just you, the open road, and the miles you’re ready to put down.
Last year’s impact was nothing short of massive. Riders across the country blew past the 50 million mile goal — logging an astonishing 70+ million miles with more than 28,000 participants joining the challenge.
Now we’re raising the bar.
In 2026, we’re aiming for 100 MILLION MILES ridden — and a $1 MILLION donation to organizations that support our nation’s heroes.
This isn’t just a riding challenge. It’s a movement.
And it starts right here at Harley-Davidson of Kokomo.
Key Dates & Timeline
Promotion Period: February 27, 2026 at 8:00 a.m. EST → October 31, 2026 at 11:59 p.m. EDT. During this window, every mile you log and engagement you earn brings you closer to higher tiers and bigger prizes!
How it works
Here’s the simple breakdown:
1. Register Your Bike
Visit a participating Harley-Davidson dealership — like us here at Harley-Davidson of Kokomo! Scan the dealership’s Let’s Ride QR code with your smartphone, enter your info and your motorcycle’s VIN + current odometer reading. A dealership validator will confirm your ride to get you officially registered.
Every registered rider earns initial engagement credits right from the start!
2. Earn Miles
Only miles ridden during the Promotion Period count toward your total. Each time you visit a participating dealer and have your odometer validated, your earned miles are officially recorded — moving you up toward higher tier levels.
3. Engagement Credits
Engagement credits help boost your REV Score — a combined total of earned miles + engagement actions that determines your ranking in each tier. Some of the ways to earn:
- Dealer visits
- Mileage validations
- Collecting weekly keywords (up to 84 available)
4. Highest Score Wins
At the end of the Promotion Period, the rider with the highest REV Score in each tier will win the grand prize for that tier — including motorcycles across Silver, Gold, Platinum, Diamond, and the top Black & Orange Tier.
Tiers & Prizes
Here are the tiers and the miles you’ll need to hit to qualify:
- Silver: 1–2,500 miles
- Gold: 2,501–4,000 miles
- Platinum: 4,001–5,500 miles
- Diamond: 5,501–7,500 miles
- Black & Orange: 7,501+ miles
Each tier offers a chance to win an awesome motorcycle — and if you’re a paid Harley Owners Group® (H.O.G.) member at the end of the challenge, you could score an extra $5,000 bonus prize if you take home a bike!
Riding is more than just miles — it’s about community, passion, and pushing yourself to explore farther. The 2026 Let’s Ride Challenge™ gives you the chance to make every ride count while competing against others for some of the best prizes Harley-Davidson has ever offered.
Whether you’re chasing your first tier or gunning for Black & Orange glory, start logging those miles and get ready to ride for heroes! Ready to register or have questions?
Stop by Harley-Davidson of Kokomo — we’re here to guide you every step of the way!
You can also visit https://www.h-dletsride.com/rules for more details about the 2026 Let’s Ride Challenge™.